That person you’re emailing? They might not be real! It’s awe-inspiring and scary how the internet consistently manages to surprise us, ranging from the slightly weird to the downright bizarre. And what entrepreneur, writer, and speaker Jandra Sutton shared with her TikTok followers in a pair of viral videos is both bolt-from-the-blue brilliant and a striking commentary about society.
Jandra, aka Jandralee, shared how she uses a fake white male assistant to deal with difficult customers because she herself lacks confidence. Meanwhile, Matt, her made-up assistant has his own email account and can solve a lot of problems that Jandra faces in her day-to-day working life.
Check out her videos below and let us know what you think about the idea in the comment section, dear Pandas. Creative? Ingenious? Necessary? Sad that this is a thing at all? Share your thoughts below.
More info: TikTok | Instagram | Facebook | YouTube | JandraLee.com
In a viral video, entrepreneur Jandra shared how using a fake male assistant named Matt (who’s not a ‘doormat’) helps her deal with difficult customers
@jandralee##stitch with @general.caronobi Tell me you have email anxiety without telling me you have email anxiety. ##smallbusinesstips_ ##femaleentrepreneur ##fyp♬ original sound – Jandra Sutton
Image credits: jandralee
Image credits: jandralee
Image credits: jandralee
According to Jandra, her fake male assistant comes in handy when she doesn’t want to sound like a ‘doormat’ (that’s why his name is Matt; fitting, isn’t it?) and needs to be firm with difficult customers.
The entrepreneur shared that she saw the trick on Twitter and absolutely loved it. “He is very good at his job,” she praised her non-existent but still incredibly helpful employee, Matt the emailer.
Despite getting some criticism for ‘letting’ men have more power by doing so, Jandra believes that nobody should be knocking the tactic if it works. It’s a way to circumvent at least some of the inequality and unfairness that female entrepreneurs like her, as well as people with confidence issues, face at work.
In a follow-up video, the business owner addressed some of the criticism that she got
@jandraleeReply to @rebesu Therapy IS great, but you know what’s better? A society that doesn’t make people need it. ##smallbusinesstips_ ##femalebusinessowner
♬ original sound – Jandra Sutton
Image credits: jandralee
Image credits: jandralee
Image credits: jandralee
Image credits: jandralee
Image credits: jandralee
Image credits: jandralee
Image credits: jandralee
Meanwhile, in a follow-up video, Jandra discussed the pay gap between men and women. She highlighted that the newest research suggests that women ask for raises as often as men do, but simply don’t end up getting them. What’s more, female entrepreneurs are, allegedly, 63 percent less likely to get funding for start-ups than men.
Jandra is a strong supporter of women’s rights and female empowerment. She also has over a decade’s worth of experience in marketing, is a novelist, and has written countless articles in well-known publications, from Business Insider to Marie Claire. Oh, and she’s a yellow belt in krav maga. So we think that she might secretly be a superhero with so much energy to get everything done.
Here’s how some people reacted to the two videos. Most people were supportive of Jandra
However, others thought that the entrepreneur was perpetuating the inequality enrooted in society
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