In a world where it feels like we're constantly being bombarded with ads, it’s rare to see one that really stands out and captures the attention of consumers. But if you’re a connoisseur of great ads or are interested in getting some inspiration for how your own company can spread the word about your services, you’ve come to the right place, pandas.
Below, you’ll find photos of some of the most brilliant campaigns that have been shared on two subreddits dedicated to high quality advertisements and mind-blowing marketing. Enjoy scrolling through these pics, and be sure to upvote the campaigns you find most clever!
#1 City Of Los Angeles Facebook Job Posting
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Image credits: milwaukeeminnesota
#2 Brad Pitt Is Single Ad By Norwegian Airlines
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Image credits: jvilanova99
#3 Denver Water Billboard
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Image credits: amirw1
While we all know the importance of great advertising, it seems to be one of those things that is easier said than done. Many billboards are simply passed by without being noticed at all, and plenty of ads on YouTube are skipped as soon as possible. But when an ad does stand out, you might want to snap a photo and share it online with fellow ad-enthusiasts. This subreddit, dedicated to “high quality images of advertisements,” has amassed an impressive 465k members over the last 12 years through sharing simply static images of brilliant ads.
We’ve also taken a trip to this subreddit, which is a bit smaller but shares a similar goal. “Only the most creative and mind-blowing marketing ideas and concepts belong here,” the group’s About Community states. And as it turns out, anything can be marketed in a fabulous way, from McDonald’s burgers to job opportunities to luxury cars. So whether you need an IKEA pillow or a reminder not to smoke cigarettes, you’re sure to find something on this list that will catch your eye.
#4 This Ad By Eskom
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Image credits: Aequitas19
#5 Cigarette Packaging Done Right
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Image credits: alenathomasfc
#6 Standout Point-Of-Sale Merchandising From Pasta Brand
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Image credits: edgarz
While advertising may seem simple to those of us who have only ever come across ads, rather than created them ourselves, it can actually be quite complex. According to Indeed, there are three main types of advertising: above the line, below the line and through the line. Above the line ads are not specifically targeted towards any group of people, but rather large, wide audiences. These include TV, radio and magazine ads which are sure to reach a wide variety of people.
Below the line ads have a target audience. These can include mailing lists, in-store ads and commercials created for specific programs where they’ll know their audience. And finally, through the line advertisements use a combination of both above and below the line techniques, often for brand-building campaigns. These are typically widely distributed and use cookies or digital data to give customers a personalized experience.
#7 IKEA Reminding Us The Importance Of Sleep
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Image credits: RED_WHITE_BLUE_1776
#8 KFC’s Apology For The Chicken Shortage This Week
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Image credits: Obloidd
#9 Forensic Science Ad
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Image credits: jvilanova99
Indeed notes that it’s important for companies to focus on creating great advertising because it increases sales, informs customers, helps introduce new products, informs advertisers about their own competition, retains customers, increases employee morale, differentiates brands, increases customer trust, can help reach target customers, and explains company values. As crucial as it is to provide excellent service and products as well, advertising cannot be overlooked. And to keep your company from being overlooked, ads must be geared to attracting customers’ attention. It can be helpful to use “bright colors, jingles, sketches or clever taglines,” Indeed recommends, but anything out of the ordinary might be a great choice.
#10 The Beetles
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Image credits: Devuluh
#11 Simple, Yet Effective
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Image credits: acamu5x
#12 Some Finalists From Pornhub's User Generated Ad Completion
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Image credits: philstein1
A great ad not only captivates audiences but also advocates for a product. It can be helpful to detail why exactly this brand is superior to competitors and what the advantages are of supporting this company. Advertisers should also focus on their target audience, and establish a consistent image. “Identify your target audience by reviewing sales history or demographic information about your customers or by distributing customer surveys,” Indeed explains. “Then design advertising that appeals to them using research and focus groups.” Consistent colors, fonts, logos, etc. can also help your brand become instantly recognizable by your customers.
#13 Donation Ad And Drop Off For USB Sticks To Send To North Korea
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Image credits: noahjameslove
#14 About Autism
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Image credits: AdWorldMasters
#15 Fill In Carefully: An Ingenious Ad For A Tattoo Parlour
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Image credits: coram_morte
While it’s important for companies to pump energy and resources into great, creative ads, advertising is so powerful that it can have positive or negative effects. So companies must be wary of running any ads that will hurt their businesses. According to Amped, bad advertising can alienate your customer base, ruin your brand image and sometimes even lead to lawsuits. In fact, one third of Americans say they refuse to purchase from brands who have previously released bad advertisements, even if the ads were later changed or removed.
#16 Idm Ad-Smart Ideas For Smarter Cities
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Image credits: moparornocar
#17 An Advertisement For Keloptic.com - A French Website That Sells Glasses
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Image credits: Gaget
#18 Erdal Shoe Polish
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Image credits: hi7en
One example of bad advertising that companies must steer clear of is false advertising. “This is when a business uses baseless, misleading, or dishonest content to market or promote products/services,” Amped explains. “No marketing team is perfect and mistakes can occur, but when paired with deliberate ignorance and possible intent to appear clever in the eyes of the public, the result is false advertising. Some advertisements miss the point by misleading their audience and in turn leaving a sour taste in the mouths of consumers. Over time, negative ads can lead to biases about brands by everyday people.”
#19 This One Minute Brief Ad Concept For Kit Kat
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Image credits: splashyseal
#20 Duvet Ad By IKEA 2020
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Image credits: RoflJoe
#21 Jorge Gamboa, "The Tip Of The Iceberg" (Environmental Advert)
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Image credits: digdilem
According to Inkbot Design, some of the best advertising campaigns of all time include Nike’s “Just Do It,” Coca-Cola’s “Share a Coke,” and Dos Equis’ “The Most Interesting Man In The World.” It’s likely you can already picture these taglines or ads in your mind, as they were, and maybe still are, seemingly everywhere. They were simple, catchy, clever and encouraged people to quote them to keep the conversation going. They’re feel good ads that make customers want to support these companies, and they’ve been massively successful.
#22 Firefighters Don't Like Fire Movies
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Image credits: adamfcb
#23 Ad For A Google Project Called Jigsaw
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Image credits: smmllr95
#24 Highlight The Remarkable - Remarkable Women And Their Stories By Stabilo Boss
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Image credits: Spanholz
Another one of the most popular advertisements the world has ever seen was Old Spice launching “The Man Your Man Could Smell Like,” which starred Isaiah Mustafa and quickly became a viral hit with over 51 million views. “Old Spice’s social media campaign included personalized video responses from Mustafa to comments from fans on various social media platforms, including Facebook and Twitter,” Inkbot Design explained. “In just two days, the company produced 186 funny, personalized videos viewed almost 11 million times. The campaign also helped Old Spice gain over 29,000 new Facebook fans and 58,000 new Twitter followers.”
#25 Mcdonalds Sun Clock From 2006. Agency: Leo Burnett, Chicago
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Image credits: mathiaslund
#26 One Child Is Holding Something That's Been Banned In America To Protect Them
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Image credits: denvit
#27 Bold Campaign By Unicef
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Image credits: just2curiousBF
Have you been inspired to create the next brilliant ad campaign for your own companies, pandas? As with anything else in life, there are no limits to advertising! We hope you’re enjoying these clever pics and feel free to share any more brilliant ads you’ve stumbled across in the comments section. Then, if you’re interested in checking out even more amazing ads that we’ve featured on Bored Panda before, we recommend checking out another list right here!
#28 Innocent - Reaction To iPhone Launch
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Image credits: acearchie
#29 Ad For Sharpie Fine Tip Permanent Markers
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Image credits: JustBlue
#30 Ad For The French Open
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Image credits: Ferrari5746
#31 I Guess The Most Simple Yet Powerful Promotional Message
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Image credits: Farzal
#32 Thailand Psa Ad Against Driving While Sleepy
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Image credits: JustBlue
#33 Ford's Advertising After Women In Saudi Arabia Are Allowed To Drive
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Image credits: B3yondL
#34 Wwf - Horrifying / More Horrifying
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Image credits: Gotadime
#35 LEGO Ad
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Image credits: ash-leg2
#36 Daihatsu Hijet Ad From 1996
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Image credits: giuliomagnifico
#37 The Police Throwing Paper Airplanes Threw Open Windows To Warn People About Burglars
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Image credits: whats8
#38 “What If We Cared About Those Living In Poverty As Much As We Care About Celebrities?”
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Image credits: SpottieOttieDopa
#39 Mcdonald’s Minimalistic Typographical Ad
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Image credits: roguesimian
#40 Choose Who Will Drive You Home // Reykjavík Metropolitan Police
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Image credits: tailbalance
#41 A Picture Is Worth 1000 Words; No Tag Line Necessary
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Image credits: stalwart_rabbit
#42 Well, You Know What He Will Use For
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Image credits: icarogby
#43 One Click Can Change Your Future
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Image credits: adamlm
#44 Samsung vs. Apple
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Image credits: scaryghostnlm
#45 Hbo X Adult Swim - Billboard (2022)
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Image credits: Raketlie
#46 Fun Up Your Home - Windows Vista (New Zealand) Ad By Y&r (2009)
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Image credits: Space_six
#47 All Of These Movies Got “Pool’d”
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Image credits: user-ecks
#48 Nice Watch, Er
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Image credits: reddit.com
#49 A Way To Market To Perverts
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Image credits: reddit.com
#50 This Is How Mercedes-Benz Advertised Their Strong Headlight Power
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Image credits: Biix
#51 Durex Roasts Facebook Data Leak
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Image credits: alenathomasfc
#52 Utah Ski Resort Uses A 1 Star Review From A Californian To Advertise The Difficulty Level Of Its Ski Mountains
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Image credits: milwaukeeminnesota
#53 Using Sex Appeal And Comedy To Advertise A Wide-Angle Lense
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Image credits: Razaberry
#54 This Jbl Ad
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Image credits: bolshoybooze
#55 Nescafe Wakes You Up
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Image credits: CashIsFlowing
#56 A Pixel For Every Remaining Animal Of That Species
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Image credits: snapmyfingersand
#57 This Coffee Ad
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Image credits: reddit.com
#58 Nikon Facedetect
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Image credits: bonjourmartin
#59 Please Don't Text And Drive
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Image credits: elr3y
#60 This Ad For An Advertising Agency, Demonstrating The Difference Between Sales & Marketing
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Image credits: splashyseal
#61 Sebo Museu Do Livro : A Big Part Of The Story Is Lost When It Becomes A Movie
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Image credits: picardo85
#62 Ho Ho Ho
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Image credits: luag
#63 Great Advertising If You Really Are Confident About Your Pizzas
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Image credits: jvilanova99
#64 Pakistani News Site Psa
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Image credits: philstein1
#65 KFC Hot & Spicy Reimagines Fire
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Image credits: B1eepBloop
#66 One Example To A Great Business Name!
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Image credits: curlycutediva
#67 An Idea So Stupid
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Image credits: Yare_Daze
#68 Coca-Cola
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Image credits: shadear11
#69 Burger King Tells People To Order From Mcd's
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Image credits: adamfcb
#70 How To Market An Aston Martin
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Image credits: sevendoor
#71 Pepsi "Light" Ad
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Image credits: albando
#72 Meatless Farm, 2020
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Image credits: eggplant4cutie
#73 Oatly Bench Ad, 2019. At Least It Didn't End Up As A P*rnhub Ad Banner
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Image credits: strivelyco
#74 This Linkedin Ad
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Image credits: brooklondon
#75 The Lung Association
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Image credits: bonjourmartin
#76 IKEA Ad For Simpson's' Fans
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Image credits: earthmoonsun
#77 Parking Space For Jeeps
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Image credits: DanezTHEManez
#78 Minimalist Mcdonalds Ad From Sweden Shows New Large Coffee Size
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Image credits: milwaukeeminnesota
#79 Marketing 101
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Image credits: digitaldoorstep
#80 Color Me Impressed
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Image credits: alashar88
#81 This Ad For The LEGO Movie 2 Shoes The Actual Ad And Then Plays The First One Through For Free On Friday
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Image credits: themanincenterback
#82 Creative Packaging For A Salad Spinner
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Image credits: Gussaroo
#83 Smart! Advertising Their Pens And Razors Simultaneously
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Image credits: reddit.com
#84 Anti-Tick Mall Floor
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Image credits: enzo_lewes
#85 Coca-Cola Bottle Design Brief From 1915
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Image credits: splashyseal
#86 Eyes Wide Open
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Image credits: freewillson
#87 Norwegian Airline Shows Destinations On Its National Flag
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Image credits: whiskyncoke
#88 LEGO Campaign Developed By Asawin Tejasakulsin, Senior Art Director At Ogilvy & Mather, Bangkok
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Image credits: earthmoonsun
#89 For People Who Want To Lose Weight And Stay In Shape
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Image credits: AdWorldMasters
#90 A Simple, Brilliant Ad By Land Rover
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Image credits: MTMTCC
#91 Street Advertisement For Mattel Hot Wheels Toy Cars
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Image credits: JustBlue
#92 Blood Donation "You Can Be Someone's Hero!"
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Image credits: Potatohead309
#93 Points If You Can Relate?
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Image credits: darnoux13
#94 Solid Showing For Mcdonald’s New Mobile Ordering Campaign
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Image credits: NYC-CHI-SF_Runner
#95 Anti Smoking Advert
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Image credits: digdilem
#96 Bloom Supermarkets - Charlotte, North Carolina
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Image credits: Porkchops_on_My_Face
#97 Playstation 2 Ad In The Official Playstation Magazine (2003)
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Image credits: Eddielowfilthslayer
#98 Colgate - Smiles Always Find A Way
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Image credits: adamfcb
#99 KFC Ad In London
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Image credits: Spazzedguy
#100 Organ Donor
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Image credits: reddit.com
#101 Best Ad I've Ever Seen On Campus
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Image credits: Bugsy403
#102 Great Use Of A Personification Of The Problem
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Image credits: VeryHandy
#103 When You Are Hungry
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Image credits: touchfeel
#104 1963 Bronx Zoo, NYC “The Most Dangerous Animal In The World”
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Image credits: kevirtual
#105 Minimalism At Its Finest
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Image credits: ScatLabs
#106 Ykm Being Creative
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Image credits: digdilem
#107 Great Kitkat Field Marketing
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Image credits: reddit.com
#108 Clever Texting Ad By El Colombiano
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Image credits: Minutes2Midnight
#109 Ad For A Smoking Cessation Gum
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Image credits: JustBlue
#110 Barilla Noodles Ad For New Year!
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Image credits: AntonLechner
#111 Nivea Night... Simple And Clear
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Image credits: SandyMoore99
#112 Nike, 2020
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Image credits: rhum-Forrest-rhum
#113 Mcdonalds - Never Lost In Translation
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Image credits: adamfcb
#114 Full-Page Ad In The NY Times By Away
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Image credits: ChiandHuang
#115 Ad For Royal Jordanian Airlines Is (Again) Pretty On Spot
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Image credits: Apalvaldr
#116 A Friend Of Mine Got This "Parking Ticket". Excellent Outside-The-Box Marketing
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Image credits: reddit.com
#117 Few Psas Catch People's Attention Like This Campaign Does. Client: Russoplysningen (Norway) Creative Agency: Alkemist
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Image credits: KennTheZen
#118 This Advertising Car For A Plumbing Company
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Image credits: lakeberry
#119 Not A Word Needed
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Image credits: 404pbnotfound
#120 Samsung Cellphone Ad, 2000
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Image credits: NuclearClock
#121 Direct Marketing Or Branding ?
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Image credits: frankjamesboyd
#122 What Goes Around Comes Around. Keep The Sea Clean
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Image credits: Gaget
#123 Hot Shingles In Your Area
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Image credits: ZachPaj
#124 Gillette Cleverly Advertising Their Razors At A Hockey Game
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Image credits: reddit.com
#125 "Either You See The Letter Or The Girl. Don't Text And Drive." - Leo Burnett Tailor Made Sao Paulo For Fiat
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Image credits: estivate
#126 Loved Ones Forget Themselves Too - Alzheimer's Society
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Image credits: adamfcb
#127 Simple Yet Creative Beer Advert
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Image credits: reddit.com
#128 Mercedes-Benz Christmas Advertisement
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Image credits: buster129
#129 New Marmite Billboard Ad, UK
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Image credits: Ellis_Pulsar
#130 The Muppets, Per Usual, Nail The Satire In Their New Ad
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Image credits: westmontblvd
#131 What A Brilliant Idea!
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Image credits: AdWorldMasters
#132 Wish I Can Write That Well
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Image credits: reddit.com
#133 Awesome Raid Ad I Saw On Facebook
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Image credits: johnfoof
#134 Photos Of The Tips Of Well-Known Buildings From Across The Globe Are Framed As A Resemblance To Medical Syringes As Part Of A "Get Vaccinated" Campaign On Covid Vaccination [5496x7071] By Hugo Suíssas
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Image credits: Domino80
#135 The Making Of The Perfect Martini, Guy Buffet, 2000
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Image credits: LokiBonk
#136 This Is How They Prevent People From Urinating In Public In The Czech Republic
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Image credits: Farzal
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