There’s nothing more beautiful than an ugly product! While that might sound counterintuitive, you might soon realize that perfection is boring and it’s actually imperfection that can capture our imaginations in a far deeper and more satisfying way.
Founded back in 2013 by Swiss design wunderkinds Jonas Nyffenegger and Sébastien Mathys, the Ugly Design Instagram project has since then won over the hearts of over 668k fabulous fans. And they can’t wait for their latest posts about design decisions that break norms and jump into the deep end of what’s traditionally considered to be bad design.
Have a look through some of the best (or is that worst) new designs, as featured on the Ugly Design page, upvote the ones that got a reaction out of you, and let us know which ones you loved to hate the most in the comment section. Oh, and if you haven’t had your fill yet, check out Bored Panda’s first article about Jonas and Sébastien’s awesome project right over here.
More info: Instagram | Tumblr | Ugly.Design
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Previously, the founders of Ugly Design, Jonas and Sébastien, told me that they believe their project has been extremely successful because of the contrast they create between their content that the “norm-perfect” posts that we’re used to seeing in our Instagram feeds.
“When seeing an ugly design rather than perfect aesthetics (as defined in the 21st century)—scrollers takes notice. Also, @Uglydesign never gets predictable—that is key to maintain and grow followers in our opinion,” they told Bored Panda in an interview, earlier.
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Both of the founders are big fans of the unexpected and the surprising. And that’s what keeps them passionate about the Ugly Design project. “We find it crazy that this theme can still surprise us and make us laugh so much after having dug into it for so long,” the duo told me.
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“We are posting various topics under the theme of ugly design, from maximalism to design fails, covering everything from luxurious furniture, jewelry, fashion, nail art, architecture, to upcycling… And except for some designs fail, we believe it is an incredible source of inspiration and joy,” Jonas and Sébastien added that even ugly designs can inspire us and bring us joy with their (very different expression of) beauty.
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Ugly Design spent the first two years of its existence on Tumblr. However, in 2015, the project made the jump over to Instagram where it’s enjoying all of its well-earned success. It’s a constant reminder in our otherwise ‘perfect’ social media feeds that the world is more varied and far more interesting than the sanitized and curated image we’re presented.
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