While everyone was congratulating women on International Women’s Day, Burger King UK decided to do something different. In what appears to have been a desperate attempt to get exposure, the fast-food chain tweeted that “Women belong in the kitchen.”
The message was meant to inform about a new initiative Burger King has launched to help increase the number of women in head-chef roles. But people weren’t buying it.
Many Twitter users said the company’s initial tweet (which was followed in a thread by an explanation of the initiative) was tone-deaf. Some even vowed to not eat at the chain anymore.
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The tweet was followed by a couple of messages, explaining the initiative it was meant to promote
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People and companies immediately thought it was a mistake
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The slogan even made it to print
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Eventually, the backlash got so big, Burger King realized they might have been in the wrong
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But people think it’s already too late and the damage’s done
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