Times change, opinions evolve (or devolve), and businesses need to adapt. Whether they want it or not, modernity creeps up on everyone—and there are plenty of successful examples of such adaptations. Companies change their policies to fit the times, ensure their values match society's, and in general, receive praise for their efforts to pull their business practices into modernity.
However, in some cases, the desire to renew oneself with the times comes with a few steps backwards. A good example would be a change in a company's logo—those are usually easier to redesign than inner workings or policy, but they also display some movement forward, so plenty of businesses jump at the chance to showcase their newfound modern outlook.
However, sometimes eagerness to appear more in with the times and attempts to modernize the look of well-established brands end up creating something that feels flat and without any of the original flair. In some cases, it can be a change of color scheme, going from a bright and vibrant design to a black-and-white and muted logo that doesn't look anything like its source. And sometimes it's the overall simplification of the logo's design that turns it unrecognizable—older companies tended to have detailed logos, which were great to look at, but with the times and automatization, the logo ends becoming more flat (a good example would be Warner Bros' logo).
While the conversation about logos and their usability is nothing new, a comment from a Twitter user Liz Franczak sparked a now-viral discussion if the simplified logos had gone too far. An in this article, we compiled some of these redesign mishaps. Clearly the companies were aiming for the modern feel, but the end result often left the customers disappointed.
#1 Bored Panda
#2 Gmail
Image credits: Gmail
#3 Warner Bros.
Image credits: Warnerbros
#4 Burger King
Image credits: Burger King
#5 Pringles
Image credits: Pringles
#6 Holiday Inn
Image credits: Holiday Inn
#7 Nickelodeon
Image credits: Nickelodeon
#8 General Motors
Image credits: General Motors
#9 J.m. Smucker
Image credits: J.M. Smucker
#10 Starbucks
Image credits: Starbucks
#11 Bmw
Image credits: BMW
#12 Petco
Image credits: Petco
#13 Wendy's
Image credits: Wendy's
#14 Wawa
Image credits: Wawa
#15 Pepsi
Image credits: Pepsi
#16 Mountain Dew
Image credits: Mountain Dew
#17 Google
Image credits: Google
#18 Staples
Image credits: Staples
#19 International House Of Pancakes
Image credits: International House of Pancakes
#20 Taco Bell
Image credits: Taco Bell
#21 Best Western
Image credits: Best Western
#22 Hellofresh
Image credits: HelloFresh
#23 Olive Garden
Image credits: Olive Garden
#24 Airbnb
Image credits: Airbnb
#25 Blue Point Brewing Company
Image credits: Blue Point Brewing Company
#26 Yahoo!
Image credits: Yahoo!
#27 Los Angeles Rams
Image credits: Los Angeles Rams
#28 Procter & Gamble
Image credits: Procter & Gamble
#29 Syfy
Image credits: Syfy
#30 The Metropolitan Museum Of Art
Image credits: The Metropolitan Museum of Art
#31 Citroën
Image credits: Citroën
#32 Yves Saint Laurent
Image credits: Yves Saint Laurent
#33 Berluti
Image credits: Berluti
#34 Disney Channel
Image credits: Disney Channel
#35 Burberry
Image credits: Burberry
#36 Deviantart
Image credits: DeviantArt
#37 Meetup
Image credits: Meetup
#38 Us Open
Image credits: US Open
#39 Northwest Airlines
#40 Black & Decker
Image credits: Black & Decker
#41 Balmain
Image credits: Balmain
#42 Balenciaga
Image credits: Balenciaga
#43 Bt Group
Image credits: BT Group
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