Big Name Brand Redesigns That Fell Flat (43 Pics)

Times change, opinions evolve (or devolve), and businesses need to adapt. Whether they want it or not, modernity creeps up on everyone—and there are plenty of successful examples of such adaptations. Companies change their policies to fit the times, ensure their values match society's, and in general, receive praise for their efforts to pull their business practices into modernity.

However, in some cases, the desire to renew oneself with the times comes with a few steps backwards. A good example would be a change in a company's logo—those are usually easier to redesign than inner workings or policy, but they also display some movement forward, so plenty of businesses jump at the chance to showcase their newfound modern outlook.

However, sometimes eagerness to appear more in with the times and attempts to modernize the look of well-established brands end up creating something that feels flat and without any of the original flair. In some cases, it can be a change of color scheme, going from a bright and vibrant design to a black-and-white and muted logo that doesn't look anything like its source. And sometimes it's the overall simplification of the logo's design that turns it unrecognizable—older companies tended to have detailed logos, which were great to look at, but with the times and automatization, the logo ends becoming more flat (a good example would be Warner Bros' logo).

While the conversation about logos and their usability is nothing new, a comment from a Twitter user Liz Franczak sparked a now-viral discussion if the simplified logos had gone too far. An in this article, we compiled some of these redesign mishaps. Clearly the companies were aiming for the modern feel, but the end result often left the customers disappointed.

#1 Bored Panda

#2 Gmail

Image credits: Gmail

#3 Warner Bros.

Image credits: Warnerbros

#4 Burger King

Image credits: Burger King

#5 Pringles

Image credits: Pringles

#6 Holiday Inn

Image credits: Holiday Inn

#7 Nickelodeon

Image credits: Nickelodeon

#8 General Motors

Image credits: General Motors

#9 J.m. Smucker

Image credits: J.M. Smucker

#10 Starbucks

Image credits: Starbucks

#11 Bmw

Image credits: BMW

#12 Petco

Image credits: Petco

#13 Wendy's

Image credits: Wendy's

#14 Wawa

Image credits: Wawa

#15 Pepsi

Image credits: Pepsi

#16 Mountain Dew

Image credits: Mountain Dew

#17 Google

Image credits: Google

#18 Staples

Image credits: Staples

#19 International House Of Pancakes

Image credits: International House of Pancakes

#20 Taco Bell

Image credits: Taco Bell

#21 Best Western

Image credits: Best Western

#22 Hellofresh

Image credits: HelloFresh

#23 Olive Garden

Image credits: Olive Garden

#24 Airbnb

Image credits: Airbnb

#25 Blue Point Brewing Company

Image credits: Blue Point Brewing Company

#26 Yahoo!

Image credits: Yahoo!

#27 Los Angeles Rams

Image credits: Los Angeles Rams

#28 Procter & Gamble

Image credits: Procter & Gamble

#29 Syfy

Image credits: Syfy

#30 The Metropolitan Museum Of Art

Image credits: The Metropolitan Museum of Art

#31 Citroën

Image credits: Citroën

#32 Yves Saint Laurent

Image credits: Yves Saint Laurent

#33 Berluti

Image credits: Berluti

#34 Disney Channel

Image credits: Disney Channel

#35 Burberry

Image credits: Burberry

#36 Deviantart

Image credits: DeviantArt

#37 Meetup

Image credits: Meetup

#38 Us Open

Image credits: US Open

#39 Northwest Airlines

#40 Black & Decker

Image credits: Black & Decker

#41 Balmain

Image credits: Balmain

#42 Balenciaga

Image credits: Balenciaga

#43 Bt Group

Image credits: BT Group



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