There’s good advertising that makes you convinced you can’t live without the product or service. Then, there's excellent advertising that proves it’s a form of art, just like these mind-bending and clever billboard ads.
And then, you've got hilariously bad advertising. When you see one, you know it. Whether it’s product placing that has gone wrong, a slogan that sounds way off, or an overall design that gives people second and third thoughts, these are the ad fails worthy of the prize.
So let’s buckle up for a fun ride which is basically a masterclass on how not to “create and produce an ad,” as compiled in this list by Bored Panda. Take notes, kids, it’s about to get heavy.
#1 I Only Saw The Left Window At First And Got Very Confused
Image credits: generationfire
#2 This Ad For Graduation Photography
Image credits: box_cardinal_peanut
There are so many ways an advertising campaign, a billboard, a print ad, and a commercial can go wrong. But one of the greatest faux pas is “false advertising.” The term refers to ads that use misleading, dishonest, and plain “false” assumptions in their content in order to promote or market products and services.
One should remember to respect the consumers who, as a result of the ad, may feel lied to and fooled. Such negative ads rapidly create a very bad image of a brand, and it can lead to various biases about it.
As a result, sales immediately suffer and it takes ages to gain back consumers’ trust in the brand. Thus, false advertising is one of the most dangerous mistakes you can make while advertising your product and it never, ever pays off.
#3 The Implication That This Tooth Has Genitals
Image credits: Dylflon
#4 If You’re Going To Use The Dumbbell As An “I” Then You Don’t Need Another “I”
Image credits: BassAckwards31
Another form of unethical advertising is ads that employ misrepresentation of a product or a service in a way that use a subliminal message to fit the brand's hidden agenda. These kinds of ads often use deception and manipulation to make consumers want their product or service and believe they can't live without it.
For example, Reebok launched an infamous “Cheat On Your Girlfriend, Not Your Workout” ad campaign back to 2012 and received immediate backlash. Initially, the ad was intended to motivate consumers, but in turn, it spread the wrong message and encouraged infidelity.
#5 Why Would Red Block When He Could Win?
Image credits: Chicchac
#6 Mother-Daughter Bonding At Its Finest
Image credits: pochama55
The sportswear brand acknowledged the ad was offensive and pulled it, as many consumers were boycotting the brand. They wrote an open letter that stated: “This form of advertising shows a dishonest and disrespectful attitude towards women and your company should be ashamed to have even placed this ad in various places thinking it would be perceived in any other way.”
Moreover, the Federal Trade Commission deemed the campaign false advertising in its unsubstantiated claims about exercise benefits, and Reebok was made to pay a $25 million fine.
#7 Well, Now That The Floors Are Clean
Image credits: TenacityMan
#8 I’m Certain They Could Have Used A Better Slogan
Image credits: BeaulaGoo
#9 A Bag Of Apples With A Character On It That Got Poisoned By An Apple
Image credits: Red_Rolo09
Another controversial ad example that made a tremendous negative impact on brand image was the series of ads by Protein World released 5 years ago in London Underground. One of its posters asking "Are you beach body ready?" caused public outrage and even sparked vigilante acts of vandalism.
There were 378 official complaints regarding the body-shaming campaign filed to the UK's Advertising Standards Authority. Moreover, a petition to have the ads removed was launched, and demonstrations followed.
#10 Let God Arse
Image credits: KenNCM
#11 This Ad Placement
Image credits: vadge
#12 Wow! What A Bargain
Image credits: DjFizz
#13 This Woman Turning Into A Fish Roll
Image credits: Cream77
#14 This Guy Must Be Feeling Pretty Great On This Ad
Image credits: ErickJail
#15 Enjoy A Nice Massage In A Moving Car With Your Eyes Closed
Image credits: colorfl0
In 2017, Dove released an ad clip on Facebook for Dove body wash where a black woman was pictured removing her top and morphing into a white woman after she used the product. Such portrayal was not only horrendously racist, it promoted “whitewashing” and sparked a well-deserved outrage.
Coming from a powerhouse like Dove, which, according to their slogan, champions "real beauty," the ad seriously damaged the brand's reputation.
#16 We Cut Kids
Image credits: aTerrariaExpert
#17 Sometimes The Answer Is In The Box Too
Image credits: lukeglenn
#18 Actually, On Second Thought, I’m Not So Hungry
Image credits: Quillford
#19 Ben Ten Didn't Deserve This
Image credits: nutty45
#20 The Quotation Marks On This Sign Gives It A Malevolent Undertone
Image credits: sleightlymagical
According to the Online Marketing Institute, “bad commercials often try for a quality that the good ones have, and fall short of the mark, or else lack it completely.” And one of the worst things you can do as a brand building an ad campaign is treating your customers like fools, which “means talking down to them and trivializing their values, beliefs, or experiences.”
#21 I Think She Should Go To The Hospital Instead Of Booking A Flight
Image credits: MariaDmnd
#22 Bread So Emo It Slices Itself
Image credits: BeanMachine0
#23 Hard Hats Are For Safety
Image credits: CanadianUkr
#24 This Ebay Advertisement For A Sleep Mask Photo Shopped Out Her Nose And Left One Nostril
Image credits: rosalina888
#25 This Laptop Stand That Is Very Poorly Photoshopped In And Not Even Being Used
Image credits: Doeljan11
In reality, consumers are humans and a good ad needs a human touch to it to be convincing, appealing, and interesting. Sometimes, though, brands decide to take a shortcut into consumers' hearts by manipulating their feelings, which in turn results in lazy, tone-deaf, and appalling advertising disasters.
#26 I Pass This Billboard Everyday And Everyday I Think He’s A Vampire
Image credits: fitygrands
#27 Finally, A Shower That Works With My Broken Neck
Image credits: dinglehump
#28 Probably It's More Convenient This Way
Image credits: Bobik42
#29 Do Not Look Away At The Road
Image credits: avidbirdpointerouter
Creating a good ad is somewhat of a form of art, and although mistakes happen even to the best of us, some are forgivable, and others, not so much. In the end, the sales and brand perception tell it all.
#30 Not Enough Clean Air In My Convertible
Image credits: hindu05
#31 Somehow Spiderman Is Able To Keep A Hot Drink In His Cup While Upside Down
Image credits: Speeider
#32 This Colon Cleanse Ad Is So Bad It's Hilarious
Image credits: Svargas05
#33 This Guy's Frog Legs Featured In An Ad
Image credits: MeerK4T
#34 Saw This Ad For A Shirt That’s Supposed To Say Saturday
Image credits: virginmary93
#35 Yeah, Very Flexible
Image credits: Omega_Hamster
#36 "Join Hands" To Make Hospitals "Infection Free"
Image credits: bea_easter12_
#37 Math Is Hard. Don't Let It Get You Down
Image credits: weinythewhite
#38 I Followed This Bus For 4 Blocks To Wait For It To Pull Over To Share This Beautiful Work Of Art
Image credits: Germantoast33
#39 I Used To Be Able To See The Towel On Her Head
Image credits: mikaelstein
#40 Me And My Clones On The Job
Image credits: doctor_blob
#41 Yes, The Earth
Image credits: boring_space_waffle
#42 Finally A Realistic Mannequins In Women's Lingerie Store
Image credits: B_Monster
#43 This Monstrosity
Image credits: Hantook
#44 It Almost Seems Intentional
Image credits: Palifaith
#45 Kix Cereal Box Has A Masked Out Spoon To Give The Illusion There’s Cereal On Top
Image credits: beerguy_etcetera
#46 Found The World's Smallest Hands While Looking For A WiFi Adapter
Image credits: xK3V1Nix
#47 My Movie Theater Tried Ok?
Image credits: ginseng72
#48 How Did They Not See This?
Image credits: barry_the_rotten
#49 Isn’t This Considered Murder?
Image credits: Xephia
#50 I Can't Even Figure Out What They're Trying To Say
Image credits: ToastyBooty
#51 All Ye Shall Come To Me For The Healing Of Burgers
Image credits: deadpoolyes
#52 Seriously?
Image credits: GallowBoob
#53 A “Save Water” Ad Which Makes You Spit On The Poor Kid’s Face While Brushing
Image credits: Kapikap0906
#54 Fantastic Ad Placement
Image credits: reddit.com
#55 This Cancer Center's Ad
Image credits: jujjyfruit
#56 This Really Odd Advertisement For Transit Around My City (Where Did The Bus Driver Come From?)
Image credits: LoveGhostDotEXE
#57 Someone Didn't Quite Think That One All The Way Through
Image credits: gerald1
#58 Did You Pay For Yours? I Got Mine For Free
Image credits: ChrisMcinnes11
#59 Disney Font Puts The Fun In Funeral
Image credits: rageagainsthevagene
#60 Why Is The Phone Inside The Photo
Image credits: MrSegwayMan
#61 This Library Poster
Image credits: holzdnbein
#62 "Hide The Pain Harold" Becomes Face Of French Coronavirus "Thank You, Heroes" Campaign
Image credits: jeancafecreme
#63 Yes I Am Human With Human Wife And I Do Sleep Like Humans Do
Image credits: lachlantopcat
#64 Someone Paid Money For This To Be Their Sign And Logo/Mascot. I’m Convinced This Is Drug Lord’s Money Laundering Business
Image credits: SoDakZak
#65 From Real Lawn To Virtual Golf Course From 1992 In Just 6-8 Days
Image credits: extroverthomunculus
#66 Either The Smallest Golden In History Or The Feeder Is For Storing A Lifetime Supply Of Food
Image credits: goonie_lover
#67 "Well I Gotta Use My Free Trial Of Photoshop For Something" Said The Intern
Image credits: OTOD_tag
#68 Yes, That's How A Scale Works
Image credits: yoergo
#69 The Brazilian Vaccination Mascot Looks Like KKK
Image credits: alan04eu
#70 Only One Of These Will Save Your Life
Image credits: _waffleiron
#71 Taste The Feeling
Image credits: dudelsac
#72 “Make The Athlete Look Like She’s In Motion”
Image credits: kronograf
#73 That’s A Pokemon In The Bag
Image credits: ungori11
#74 Ah Yes, China, My Favorite Food
Image credits: TheJemcins
#75 Art On Netflix For “Seventh Son.” I Laughed Way Harder Than I Should’ve
Image credits: ishipdrarry
#76 Then Why Should I Buy One?
Image credits: allyourbaseareoblong
#77 That Elbow Is The Stuff Of Nightmares
Image credits: Abandoned-Potato
#78 An Image Of A Kitchen Pot Rack That I Came Across On Ebay
Image credits: CactusBoyScout
#79 This Whole Ad Is A Trainwreck
Image credits: Primus8773
#80 Someone Doesn't Know How Hangman Works
Image credits: TheSexyPizza
#81 Should've Said It Out Loud
Image credits: Whoppertino
#82 10/10 Cable Management
Image credits: RonanAMA2013
#83 This Chinese Ad For A Pepper Mill
Image credits: burgerfar
#84 Found This In An Ad Today
Image credits: serpin46
#85 Superb Ad Placement At Stuttgart International Airport
Image credits: Spetchen
#86 “How Should We Advertise These Apple Sticks?” “Stick Em In Some Corn Or Something”
Image credits: OrangeLandi
#87 This Child On An Advertisement In Germany
Image credits: FireLord_112
#88 This Instagram Ad Celebrating Your Crippling Debt
Image credits: MLutsenko
from Bored Panda https://bit.ly/3dnltQJ
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