On average, Americans spend 10 hours and 50 minutes per week in their car, the 2019 Daily Ride Index suggests. That means we've all got plenty of time on our hands to look through the window and let our eyes rest on the landscape... until they settle on a billboard.
Zoom in, zoom out, these two seconds are where brands get the opportunity to convince you that you can’t live without trying a new bacon whopper. But while most of these so-called ‘out of home’ ads are tacky, way too bright, and plain boring to get us thinking about the thing they're selling, a few of them are the exact opposite.
So, this time we are off to a walk in the smart, creative, and ‘this is just brilliant’ billboard park where ads are like artworks themselves. Mind-bending, interactive, dimensional, reactive to weather, light or darkness, they totally mess with our senses. Let’s give a big round of applause to all the creatives drained from brainstorming benders and advertising agencies who managed to pitch their ideas to the clients, thanks to whom billboard advertising has now been made great again.
Psst! After you’re done, don’t forget to check out Bored Panda's previous post with 50 excellent examples of ingenious bus advertising.
#1 These McDonald's Billboards Doubles As Bee Hotels To Support Biodiversity
Image credits: McDonald's Sverige
#2 BBC’s Dracula Billboard Confuses People During The Daytime But Grabs Attention At Night
Image credits: bbccreative
#3 Capsico Sauce: Burning Hot. Dabur, India
Image credits: Inter Publicity
#4 LEGO 3D Billboard
Image credits: Pascal Gagnon
#5 Coca-Cola Hand Knitted Billboards In Serbia Using Traditional Knitting Techniques
Image credits: McCann Serbia
#6 Save Some Money And Save The Environment
Image credits: atomicprops
#7 Corona Oceans Week Billboard With Wave Made From Plastic Gathered In UK And Chris Hemsworth On The Surfboard
Image credits: Wieden & Kennedy
#8 Chilled Mars Billboard
Image credits: BBDO
#9 Double Grill & Bar Creative Billboard Advertising
Image credits: RA Voskhod
#10 An Ad In Warsaw, Poland
Image credits: Cikago
#11 TV Rain (Russian TV Channel) - Rain Will Wash Away The Lie
Dozhd means rain in Russian. That’s why we placed this simple message on a billboard: Dozhd washes away the lie.
We just had to wait for the lie to be washed off - literally.
For one month a web camera was streaming a video of the billboard on the main page of the channel’s website. When it rained, everyone would get a 50% discount on a subscription.
Not a single national news media outlet mentioned the billboard.
Image credits: Voskhod
#12 Designers Used McDonald's Arches As Direction Markers To The Restaurants
Image credits: Cossette
#13 The Billboards That Came From Nature And Went Back To Nature For Toyota Prius Ad Campaign
Image credits: adsoftheworldvideos
#14 BBC World - See Both Sides O The Story
Image credits: BBDO New York
#15 The Milwaukee Brewers Have An Opening Day Billboard That Unravels A Little Each Day As The Season Approaches
Image credits: PM_ME_YOUR_MOMS_NAME
#16 This Tiny Ant-Man Billboard At A Bus Stop
Image credits: camusfearna
#17 Clever Weather Billboard
Image credits: DRTsorak
#18 Hotwheels Loop
Image credits: Daniel Andrés Mora Lugo
#19 Saw This Sign Advertising A Black Hole Planetarium At The Liberty Science Centre. Definitely The Best Billboard I’ve Ever Seen
Image credits: clear channel creative team
#20 Rust Free Knife Ad In Vienna, Austria
Image credits: Heimat
#21 Brilliant Ad
Image credits: Colgate
#22 No Caption Needed
Image credits: atomicprops
#23 Earth Day's 2019 Theme Is "Protect Our Species". Even The Ones We Are Afraid Of! How Are You Respecting The Planet Today?
Image credits: atomicprops
#24 Lost In Space Ship Crash Billboard
Image credits: dailybillboardblog
#25 Red Hat - People-Powered Billboard
Image credits: Baldwin&
#26 Women's Aid - Look At Me
In a world first for digital out of home Women’s Aid created an interactive ad which shows how we can all make tangible changes in the fight against domestic violence. The creative employs a unique use of facial recognition technology which allows the interactive screens to recognise when people actively pay attention to an image of a bruised woman. Those who look at the screen get feedback via a live video feed that runs along the bottom of the ad as a visual ticker-tape, registering an increasing number of viewers. As more people notice the image of the women her bruises slowly heal, demonstrating to passers-by that by taking notice they can help confront domestic violence by not turning a blind eye.
Image credits: WCRS
#27 Pond's Facial Wash
Image credits: Ogilvy & Mather
#28 The New Mini Incredibly Safe Billboard
Image credits: Times OOH
#29 Calgary Stampede 3D Ad
Image credits: frog3d
#30 Bojangles' Flour
For a brand-building idea that would create some online buzz and engagement during last week’s NBA All-Star Weekend, LGA created an eye-catching billboard for Charlotte-based Bojangles’ Famous Chicken n’ Biscuits that simulates one of basketball’s most popular pregame rituals and the famous biscuits’ most important ingredient. The billboard celebrates the chain’s stars of breakfast – Master Biscuit Makers – by showcasing the dramatic image of a real biscuit maker tossing flour in the air like an athlete. To add to the action, the billboard periodically shoots simulated flour, using a fog machine, to signify that Bojangles’ bakes its made-from-scratch biscuits every 20 minutes.
Image credits: quantzphoto
#31 Denver Water Billboard
#32 3m – Tape Holds Billboard
Image credits: 3M
#33 Vw Polo Telegraph Pole Billboards
Image credits: DDB, Sydney, Australia
#34 Sick Legend Of Zelda Street Art
Image credits: jakebrotrill
#35 Fun Magnet Billboard At Yonge & Dundas In Toronto
Image credits: fallsviewcasino
#36 Sea Shepherd Switzerland
Image credits: serviceplan
#37 Mary Free Bed Rehabilitation Hospital - We'll Put You Back Together
Image credits: Extra Credit Projects
#38 Toyota Times Square Live-Climb Event
Image credits: Saatchi LA, USA
#39 Funnel Campaign
Image credits: Grip Limited
#40 Billboard Turned Into Bug Trap For Insecticide Spray Ad
Image credits: PublicisItaly
#41 This Companies Campaign Utilizing Only Half A Billboard To Get Their Point Across
Image credits: Nemothe1st
#42 Haste Passes, Consequences Remain
Brazil is one of the recordist countries in motorcycle accidents in the world. Therefore, the importance of producing creative, impactful and efficient advertising campaigns have the goal of raising awareness, to educate bikers about traffic growing. After all, a thousandth of a second can have consequences for the rest of your life.
Image credits: Executiva Propaganda
#43 When Leaving Early For Happy Hour Doesn’t Go As Planned
Image credits: atomicprops
#44 United Cooling Popsicle
Image credits: Trozzolo
#45 Short Life
Caption: would you trade your life for a few minutes less in traffic? Do not accelerate to get faster at the end of your history. Be a coherent and conscious motorcyclist.
Image credits: Executiva Propaganda
#46 Outside The Box
Image credits: BBDO
#47 "See, I Can Draw The Sky..."
Image credits: Archy Sinatrya
#48 Mary Free Bed Rehabilitation Hospital Campaign
Image credits: Extra Credit Projects
#49 This Tylenol Ad
#50 Ipod Billboard Ad
#51 The Way This Billboard Uses Its Pole To Make A Really Big Straw
Image credits: moonpies4everyone
#52 Billboard In Houston
Image credits: signad
#53 Luke Cage Watching Over 10th Ave In NYC
Image credits: redspider74
#54 Excellent Billboard
Image credits: Tottenheimer
#55 The Most Incredible Billboard Collaboration I've Ever Seen
Image credits: Jonnyspringfield
#56 Are You Team Chick-Fil-A Or Team Popeye's?
Image credits: atomicprops
#57 Happy Beer Can Appreciation Day
Image credits: atomicprops
#58 A Visually Stunning Film Deserves Visually Stunning Billboards
Image credits: MidnightOilAgencyUS
#59 Creation Museum
Image credits: answersingenesis
#60 Philco Power
To show the power of the Philco Rapid 1000 W Powder Cleaner, sold on the Casa & Video store network, Propeg created an impact action in Rio de Janeiro where we see the vacuum cleaner sucking up much of the building's gable.
Image credits: Propeg, Brazil
#61 Ferdinand 3D Billboard
Image credits: Proof
#62 Carnival - Current Temperature - This Billboard Ran In NYC From January To March
Image credits: Arnold Worldwide, USA
#63 Coca-Cola - Refresh
Image credits: Moroch USA
#64 KitKat Break Slogan
Image credits: Jeremy Carr
#65 Paralen. The Head Pinch Campaign
Image credits: Prodigious
#66 McDonald's Hand-Drawn Chalkboard Menu Style Billboards In Poland
Image credits: Good Looking
#67 This Upside Down Billboard In Kings Cross, Sydney, Australia
Image credits: readerbynight
#68 Chocolate Billboard In Mumbai, India
Image credits: ogilvy&mather
#69 Ghosts
Image credits: Cosette
#70 We Have An Eye For Halloween And Great Billboards
Image credits: atomicprops
#71 Fantastic Beasts And Where To Find Them, 3D Billboard
Image credits: Midnight Oil
#72 Us Movie 3D Scissors Billboard
Image credits: dailybillboardblog.com
#73 Coke Billboards That Point You To The Nearest Recycling Bin
Image credits: Publicis Italia
#74 Rampage Building Wraps
Image credits: Concept Arts, USA
#75 Blue Cross Giant Pacifier
To drive home the idea of maternity coverage, Copacino worked with Premera Blue Cross and local fine artist Jason Puccinelli to affix a giant pacifier to an outdoor board in the downtown Seattle area.
Image credits: Copacino+Fujikado
#76 United Heating & Cooling - Baby Light My Fire Campaign
Image credits: Trozzolo
#77 The Billboard Of National Debt I Pass Everyday
Image credits: GenericException
#78 Toyota Vehicle Of Change
The Toyota Mirai eco-billboard campaign will help clear the air. Thirty-seven billboards in Los Angeles and San Francisco will create 24,960 square feet of pollution scrubbing surface and reverse the equivalent of 5,285 vehicles worth of nitrogen dioxide (NOx) emissions per month. NOx is a key ingredient in acid rain and smog.
Image credits: Rainbow Kirby
#79 McCafé Snow Report
Image credits: Cossette
#80 Inside / Outside Campaign
Image credits: Grip Limited
#81 Austin Gets It... Delivered
Image credits: The Shop agency
#82 Ad For Panasonic's Nose Trimmer
Image credits: Saatchi & Saatchi
#83 “Realty Boxes”
Image credits: MNFX
#84 Our Billboard Created By Johnson Group Was Nationally Recognised At The 2017 Obie Awards For Outdoor Marketing
Image credits: chattanoogazoo
#85 This Billboard In Portugal
Image credits: KakNap
#86 Drove By One Of The Best Billboard Ads I've Ever Seen This Morning
Image credits: funran
#87 Ripley's Aquarium
Image credits: Brandon Tillman
#88 Ad For Michigan State University 50th Anniversary
Image credits: Extra Credit Projects
#89 Naval Museum Billboard
Image credits: Trigger, Calgary
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