TRESemmé. Say it slowly, in the French style, hitting the accented ‘e’ at the end. Tres-em-may. Tres-em-may. Ring any bells? Well, for some people, the famous shampoo brand sounds so much like the name of British Prime Minister Theresa May (geddit?) that it kicked off a meme that is just head and shoulders above the rest.
Image credits: sam_bambs
Image credits: sam_bambs
What began as a mere play on words got picked up by Twitter user Sam Bambs, who noticed another angle to the running joke.
Image credits: sam_bambs
Prime Minister May has a large wardrobe, as you do when you are the leader of a country and need to attend countless events, and she likes to mix and match with color combinations. Eagle-eyed Sam found the perfect matches between bottle and outfit, not just once but many times, to prove that there really is something to this weird Theresa May/TRESemmé thing.
Image credits: sam_bambs
Image credits: sam_bambs
Image credits: sam_bambs
Predictably, the thread went mega-viral because this is exactly the kind of meta, highbrow fluff that Twitter thrives on. It has been shared and liked well over 100,000 times because well, I guess people admire others who spend lots of time making creative but ultimately absurd and pointless memes. Isn’t that why we love the internet?
Image credits: sam_bambs
Image credits: sam_bambs
Sadly (or not, for many followers of the Brexit saga), Prime Minister May is stepping down from her post this week, leaving the UK on the hunt for a new PM. Luckily, for fans of British Prime Minister/shampoo memes at least, the frontrunner at the moment is roguish buffoon Boris Johnson, known as much for his unruly blond barnet as he is for his political incompetence. Kind of like a posh British Trump, Johnson and hair-based memes will surely go hand-in-hand for many years to come!
Image credits: sam_bambs
Image credits: sam_bambs
Here’s what people had to say about the creative thread
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